If you’re here looking for advice on product design and product development, it’s likely that you already have an idea of the kind of product you want to make, so you can check off this step right away. That’s good—it means you can already skip to the next step.
But if you don’t have a product idea—keep searching until you do.
Finding product ideas can be tricky, especially if you’re looking for a product idea that’s worth getting manufactured. In this case, you’re going to need a product idea that’s innovative or unique, or at least somewhat exclusive to your brand, to make the product development process worth it. After all, if you can just purchase the product from a manufacturer or wholesaler already, why wouldn’t you do that instead?